The Daily Dump Snow Report – New Zealand…
A reality, follow me style travel show that uncovers the real story’s behind the pro skiers and riders that embrace New Zealand’s snow culture. We explore what’s beyond the mountains discovering stories from the ordinary or less than ordinary lives that New Zealand has to offer. We bring this to the world through a daily webisode series during the winter peak periods. With 250 episodes we are now into our 3rd year of production. This Entertaining travel snow show is a one of its kind with a growing following and fan base The Daily Dump Snow Report brings you the snow this winter.
Our website provides a hub to valuable local knowledge and information about the ski areas. This includes a localized snow report & condition update with important information from the horses mouth, How much snow, the road conditions and daily outlook. A Daily Blog containing 5 amazing photos and the Daily video edit becomes our posting.
TDDSR was born in Chamonix, Mt Blanc France. In January 2011.Lachlan Humphreys the origional dumper along with a string of friends started to produce the first seasons of episodes. The production developed purely on the fact that we just wanted to commit to making something creative. Naturally being addicted to snow culture the idea started and in many ways snowballed. Self founded with love and passion we starting to produce daily video and a photography diary.
After season one in Europe the decision was made to take this to New Zealand. Being Australian this is closer to home and the big debate every winter, ‘is Australia or New Zealand better for snow’ this ongoing argument continues, I’m backing New Zealand obviously and I saw this as marketing opportunity to gain support from New Zealand Tourism and to gain a fan base. I began to believe this is going to become viral product and a marketing solution to promote NZ and brands.
TDDSR has now produced 5 seasons 250 episodes a growing fan base and is returning to New Zealand for its third year for 2013. We are Currently seeking investment from sponsors to secure the necessary founding to keep the production in flow for 2013
Season One. Chamonix (January 15th to April 15th 2011).
During our first 3 months of production our fan base grew on Facebook with their interaction reaching 100,000 impressions a month.
Season Two New Zealand Off The HookTour (6th Aug- 28th September 20110)
A critical relationship was developed with Destination Queenstown, a government branch of Tourism New Zealand. They came on board as a presenting partner and supported TDDSR with accommodation, transport, and booked them into a variety of off mountain activities to promote and expose attractions around the region.
Season three.Chamonix(1st Jan 30th May 2012)
Community involvement The Daily Dump worked with an all girls movement ˜Chamonix Girls Zone”. Accredited Media Partners for The Free Ride World Tour. Special edits to NZ press. And hosted many events in Chamonix, including Australia Day, Waitangi Day and produced top 10 edits of the season.
During the first three seasons we have developed ongoing relationships with many brands, Record labels, and Ski Resorts returning their support towards our production.